On Monday, Prime Minister Narendra Modi was honored with the first-ever Philip Kotler Presidential award in New Delhi for his outstanding leadership and “selfless service to the country”.

The award was focused on the triple-bottom-line of “people, profit and planet.” It will be offered annually to the leader of a nation, said a statement from the Prime Minister’s Office.

Philip Kotler is a Professor of Marketing at Northwestern University, Kellogg School of Management. Owing to his ill-health, Jagdish Sheth of Emory University, Georgia was offered the responsibility to confer the award on PM Modi.

The statement further reads, “His selfless service towards India, combined with his tireless energy has resulted in extraordinary economic, social and technological advances in the country.”

The citation further states that under his (PM Modi) leadership, India has emerged as the centre for value-added manufacturing and innovation (Made in India), and global hub for professional services, which includes Finance, Information Technology (IT), and Accounting.

The statement was quoted the citing as saying that PM’s visionary leadership has further resulted in the digital revolution (Digital India), including Aadhaar, Unique Identification Number, for financial and social benefits inclusion.

The statement continued that mentions initiatives such as Digital India,  Startup India, Make in India, and Swachh Bharat, “which have positioned India as one of the most lucrative manufacturing and business destinations in the world.”

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