Amid political taunts over Prime Minister Narendra Modi honored with “the first ever Philip Kotler Presidential Award”, on Tuesday, the founder put out a clarification on Twitter and also congratulates the Prime Minister’s “selfless service towards India”.

Philip Kotler, a professor of marketing at Northwestern University, Kellogg School of Management tweeted: “I congratulate PM @narendramodi for being conferred the first ever Philip Kotler Presidential Award. He has been selected for his outstanding leadership and selfless services towards India, combined with his tireless energy.”

Mr. Kotler continued that Narendra Modi’s effort in India had resulted in “extraordinary economic, social and technological advances” so he is the right person to win “raises the bar for future recipients.”

Philip Kotler congratulates PM Modi for award named after him | tnbclive.in

Philip Kotler’s tweets were in reply to a controversy over the award following the Congress Chief Rahul Gandhi’s ironic ‘congratulatory’ message.

Mr. Gandhi jeered in a post, which was retweeted by many BJP and Modi critics, including RJD leader Tejashwi Yadav, reads: “I want to congratulate our PM, on winning the world famous ‘Kotler Presidential Award’! In fact, it’s so famous it has no jury, has never been given out before and is backed by an unheard of Aligarh company.”

Philip Kotler congratulates PM Modi for award named after him | tnbclive.in

Union Minister Smriti Irani also replied back in a tweet, says unlike the Prime Minister, members of Gandhi family gave the country’s top honor to themselves only.

Union Minister Smriti Irani lashed back in a tweet, saying unlike PM Modi, members of the Gandhi family gave India’s top honor to themselves.

Philip Kotler congratulates PM Modi for award named after him | tnbclive.in

Besides Smriti Irani, several other Union Ministers and BJP leaders also congratulated the Prime Minister of India profusely to achieving the prestigious award.

Philip Kotler congratulates PM Modi for award named after him | tnbclive.in

However, Left leader Sitaram Yechury has enquired about the award jury and the organization. It quoted one Tauseef Zia Siddiqui, who called himself an important representative of Philip Kotler, as saying: “It’s a very confidential award.” The article further pointed out that there was nothing from Philip Kotler on the award.

In his tweets, Mr. Kotler has also addressed this point.

Philip Kotler congratulates PM Modi for award named after him | tnbclive.in

In an interview, Mr. Kotler said that PM Modi “stood the highest” on the criteria of key leadership and asserted that “the final decision was mine.” He also clarifies that he could not travel to India and therefore, asked Marketing Professor Jagdish Sheth, to do the honor.

Next, Mr. Kotler said would be the “Philip Kotler Business Leadership Award.”

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