Initiating an impelling force to its Indian manufacturing plans, Apple has begun the convening of iPhone 7 at its supplier Wistron’s facility in Bengaluru. Industrial major of Taiwan, Winston assembles already iPhone 6s in the country. Apple told IANS, “ We are proud to be producing iPhone 7 in Bengaluru for our local customers furthering our long-term commitment in India”.
The assembling of iPhone 7 started in the last month. Mr. Wistron, who declared plans for the investment of Rs. 3,000 crore in the last year, in the Narasipura industrial sector in Kolar district of Karnataka, began Apple operations with assembling low-end iPhone SE and later iPhone 6s.
According to Wistron India leader Gururaj A, the company would establish an iPhone making unit in the 43 acres of land granted to it, with an employment potential of over 10,000 people.
The new Wistron facility is also established to manufacture a wider range of Apple devices. Slowly but steadily, Apple is strategizing its plannings for making deeper progressive way in a country where over 450 million people use smartphones, and assembling the iPhone 7 is another move towards acquiring more foundation.
According to Associate Director, Tarun Pathak, at Hong Kong-based Counterpoint Research, the Indian electronics market is developing fast and has acquired a remarkable advantage on some of the engaging countries.
Mr. Pathak told IANS, “I think to start with, it makes sense for Apple to localize assembling of models that have the potential to scale up and then slowly expands it to entire portfolio ”.
iPhone 7 runs iOS 12, is water-resistant and accommodates a 12 MP camera, along with HD display, sustainable battery life, and stereo speakers. The 32GB variants of iPhone 7 cost Rs. 39,900 while the 128 GB variant RS 49,900. In India, the price is considered as a key factor when it comes to purchasing a smartphone.
Apple has already started dropping the price of iPhones in China and may follow the same track in India where the iPhone is pondered expensive.