On Wednesday, India’s Cricket Board has assured that it will earn 58 percent more in every match for the upcoming years as Paytm retained the title sponsorship rights for domestic and international matches, underlined the game’s unmatched popularity in the country. 

Cricketers are the highest profile athletes and enjoys rockstar status across the globe’s second most popular nation and Paytm’s bid highlights the semi-final defeat to New Zealand in the recent 50-Over 2019 World Cup hasn’t dented the popularity of sports. 

Paytm owned by One 97 Communications, will pay $45.78 million (Rs. 3.27 billion) to the BCCI for the 2019-23 tenure. BCCI is also the richest national cricket board in the world. 

The winning bid was around Rs. 38 million per match compared to Rs. 24 million that Paytm has paid in 2015 to win rights then. 

Paytm Chief Executive Vijay Shekhar Sharma said in a statement that “we are excited to continue our long-term association with BCCI and the Indian Cricket Team.”

Mr. Sharma said, “Our commitment to Indian Cricket gets stronger with every season. India loves cricket and we at Paytm are the biggest fans of it.”

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