West Bengal Chief Minister Mamata Banerjee is getting prepared to give a tough competition to the BJP in the upcoming year’s election. On Monday, TMC launched a new mass outreach campaign ‘Banglar Gorbo Mamata’ (Bengal’s pride Mamata) keeping in mind the upcoming municipal polls and the 2021 assembly elections. Earlier, the outreach programme, “Didike bolo (tell Didi)” received a huge response. More than 10 lakh people registered their grievances within one month.
However, the first phase of the latest plan will be continued for 75 days. Over one lakh Trinamool Congress (TMC) workers have decided to travel all over the state as a part of the campaign to make people understand how Ms Banerjee is the key for development and growth of West Bengal and preserving its communal harmony.
According to sources, the reach-out will be planned by election strategist Prashant Kishor who was appointed by Mamata Banerjee to oversee her campaign after the national election last year in which BJP gave a tough competition to the TMC. The ruling TMC won 22 seats in the state while BJP won 18 out of the 42 parliamentary seats.
In the campaign “Banglar Gorbo Mamata” the 65-year-old TMC supremo positioned as a “passionate proponent” and true conservator of Bengal’s culture, pride and dignity. The campaign also calls her the “principal architect” working tirelessly to restore Bengal’s past glory. The chief minister also plans to interact with various groups, like women, SC, ST, workers and social media influencers.