Early June 21, ‘the International Day of Yoga’ was celebrated within India and also globally around states and country. Since after, UN accepted India’s proposal by accepting a resolution in December 2014, it has been forgotten that it specified “cost of all activities that may arise from the implementation of the present resolution should be met from voluntary contribution.”
On April 21, just before two months, the selfie made an inroad into Indian political space and electoral campaign when Poonam Mahajan, then a ‘Bharatiya Janata Party’ candidate from a Mumbai constituency tweeted early in the morning: “First ever selfie with our future PM. After 8 days, Modi himself created a flutter with his own selfie. After casting his vote in Ahmedabad, he came out beaming, displayed the lotus symbol of his party and took a selfie while camera crews and still photographers went shutter-happy at this unabashed campaign.
Along in the fifth year, since the selfie became a tool of broadcasting a larger-than-life-size image of the politician, most notably Modi, the social obsession has assumed gigantic proportions mainly because it is endorsed from the top. In December 2017, Modi once again courted controversy, by staging a roadshow after voting. In the recent by-polls in Kairana, Uttar Pradesh, Modi also addressed a public meeting in adjoining Baghpat in a day before polling and after the campaign had formally ended.
Public figures, political leaders included, have always made efforts at ‘looking good’ but this has rarely assumed such obsessive proportions. Technology, contained in the smartphone has been effectively used to publicize his pictures but in the process undermined virtues of modesty and humility in public life. Modi’s social media campaign has justified unceasing bombardment of his pictures with the sole intention of inundating public spaces.