Apple iPhones always amaze people with it is unique style and features. But this time iPhone X cloud does not make it a huge remark in India. It could not able to mention for it iPhone sales chart in the third quarter of 2018.
Tim cook the CEO said during the earnings call for the second quarter “ Let me start with India, and then I will talk more about China. In India, we set a new first-half record. So we continue to put great energy there with all of our different initiatives from retail and everything else. And so we are working toward those things. It is the huge market and it is clear that many people will be moving into the middle class over time as we have seen in other countries.”
The Analyst at Counterpoint Research Parv Sharma reveal and figure out the reason behind the Apple’s snail-paced growth in India is due to company’s inability to bring down iPhone prices. On the end, he also said that new rivals like OnePlus may have dented Apple’s market. He also said “Apple iPhone X costs around Rs 1 Lakh. the company failed to bring down the price of its phones due to the increase in customs duty by the government. This has hurt Apple as it could not roll the seasonal price drop for its keys phones. Also, companies like OnePlus have gained popularity in India.”
He also added “ Apple’s share in the premium segment reached it is lowest ever 14% in 2018Q2 due to decline in shipments for its iPhone 8 and X series. Additionally, the increase in import duty and absence of local manufacturing impacted it is a pricing strategy in India. Apple is also looking to streamline its channel structure in India. Most of the best selling iPhones in 2018Q2 were mostly from the older generations,”.