Facebook has been dropping clues that it is set to monetise its WhatsApp operations. A new Terms of Service (ToS) spotted in the Google Play Beta Programme reveals that WhatsApp will work with Facebook companies to help businesses connect with its users.
WhatsApp, in its latest version, is said to be working on ways so that users can receive things like order, transaction and appointment information, delivery and shipping notifications, product and service updates, marketing messages, discover businesses on WhatsApp, and other sponsored content/ads.
To help businesses communicate with their customers in India, WhatsApp last month officially rolled out ‘WhatsApp Business’ – a free-to-download Android app for small businesses. The new app makes it easier for companies and customers to connect with each other.
It also helps customers with useful information such as a business description, email or store addresses and website and saves time with smart messaging tools like quick replies that provide quick answers to FAQs, greeting messages that introduce customers to your business, and away messages that let them know you’re busy.
WABetaInfo, a website that tracks WhatsApp Beta programmes, said that in the latest 2.18.57 version, WhatsApp has laid down plans to work closely with Facebook companies. “For example, you might see Facebook options to start a conversation with a business on WhatsApp,” the new ToS read. “If you use Facebook Company Products, we will ask Facebook to use the information it has about you and your interests to help us provide you a way to connect with businesses in a relevant and personalised manner through informational and marketing messages, business directory listings, [and other sponsored content/ads] on WhatsApp,” it added.
WhatsApp will also work with Facebook to measure the effectiveness of these connections for itself and the businesses. “Once we start to work with Facebook on these relevant and personalised experiences, you’ll be able to manage the experience in your [Facebook ad settings and ad preferences] [and we will tell you when these are available],” the Facebook-owned messaging service said.
It, however, said added: “When we share your personal information with other Facebook companies, it will only be used to provide services to WhatsApp on our behalf in accordance with our instructions and terms or to help ensure the safety, security, and integrity of WhatsApp and other Facebook company products. “Nothing you share on WhatsApp, including your phone number, will be shown on Facebook or any of the Facebook company products, unless you choose to show it,” the company said in the new ToS.