Facebook begins to monetise WhatsApp with business API and ad interlinking

Facebook begins to monetise WhatsApp with business API and ad interlinking

On Wednesday, the company announced that Months after launching WhatsApp for Business, the company is rolling out of a set of new features that help business effectively communicate with consumers, vice versa. The latest update also includes charging businesses for select WhatsApp Business features and interlinking ads on Facebook to WhatsApp.

Facebook said that it will soon start charging major companies for using the company’s business service. Ever since its launch in January this year, WhatsApp for Business has 3 million brands registered in the service. One can also seek real-time information and assistance to get an issue resolved from WhatsApp Businesses. This new update is in line with the Facebook’s announcement at F8 2018 conference of monetizing WhatsApp for Business.

Ads that click to WhatsApp will be available in Ads Manager over the coming weeks in most countries around the world. Under the Ads Manager dashboard, businesses will be able to monitor the effectiveness of their campaigns as well.

WhatsApp Business numbers to seek information such as boarding pass or shipping confirmation from the service providers can be now easily used by the End users. To get the information, users may provide their phone numbers to a business on their website to send details via WhatsApp.

The company said in a press note, “With this approach, you will continue to have full control over the messages you receive. Businesses will pay to send certain messages so they are selective and your chats don’t get cluttered. In addition, messages will remain end-to-end encrypted and you can block any business with the tap of a button”.

Facebook said, “Facebook Ads that click to WhatsApp help people discover your business, help you engage with them to explain your product or service and grow a relationship. When a person taps on an Ad that clicks to WhatsApp, they will be transferred to a prefilled WhatsApp chat where they can message your business quickly”.

 

by Sawan Kumar on August 3, 2018

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